Your website is your introduction to the world—hopefully it's making a good first impression. With experience as a web development coordinator and digital media manager, Jaclyn combines design aesthetic and market relevance with an understanding of web user patterns, analytics, SEO, and ROI to create impactful, transaction-driven websites for her clients.
Image is everything. To establish a striking visual brand is to stand out in the marketplace. Or maybe you just want new family photos? Jaclyn offers portrait, professional, candid, and campaign photography services.
Your marketing materials should authentically communicate the story of your organization—and look beautiful while they're at it. Whether digital or print, from scratch or according to preexisting guidelines, Jaclyn has the experience needed to represent your brand visually.
Language can make or break a brand, which is why copywriting is such an important aspect of the marketing process. Jaclyn is an experienced writer with the ability to assess and establish original brand voice and tone or write to preexisting standards.
The key to marketplace recognition is a strong brand. Jaclyn works with organizations to discover and establish their unique brand identities, giving them a solid foundation on which to establish all communications thereafter. This work includes mission and vision statements, copy voice and tone, as well as visual brand interpretations and guidelines.
Understanding and harnessing the power of Facebook, Instagram, Twitter, LinkedIn, and other social platforms can change the way a business performs. Jaclyn works with organizations to streamline their social media presence. This includes assessing and targeting desired audiences, creating campaigns, and generally elevating engagement across the board, always keeping in mind the overarching transactional goals and—most importantly—improving brand awareness.
Whether it's a new logo, a retail display unit, or a video project, Jaclyn can ensure your brand is accurately and beautifully represented. As a creative director, she collaborates with outside resources to produce the highest quality deliverables, while maintaining consistency of imagery and messaging.
Frequent communication with your target demographic is key for maintaining brand awareness and driving transactions. Jaclyn combines design, brand guidelines, and eMarketing best practices to ensure clicks and user engagement response.